They won't because they can't. Unlike the many people who follow and retweet breaking Twitternews, news corps. have to check their facts. Take the other crash today 25/2/09 Twitter was all a buzz with a crash at Denver Centennial Airport without anybody actually seeing the crash. It transpired 20 minutes later (a long time in Twitterland) that a light aircraft's landing gear had collapsed and no-one was seriously hurt. If you were a broadcaster you would of been hung, drawn and quartered, and if it was the BBC a week of analysis of why the BBC was hung, drawn and quartered.
MartinSFP
· 10 months ago
I'm not talking about Twitter being used as a BBC News service (although a BBC Breaking News feed like the ticker on the BBC News site might be useful in addition to their normal news feed). No, I mean it should be used as a place to go for an official statement from the BBC about news relating to them.
Imagine the next Ross/Brand-style controversy. Even if the initial tweet was just "DG Mark Thompson is to make a statement at 2pm" it would be a worth doing as people would know something was being done and they were getting it straight from the horse's mouth.
Tom
· 10 months ago
World's their oyster... give it to the Director General? Feed random twitters from presenters live and concurrent with shows on radio and TV, make major announcements, be a channel of response to when the BBC becomes the news.
Make it relevant, useful, real time. run by a mix of feeds and hoomans. I'm sure they could make it an awesome Twitterer to folllow. 140 characters a time.
All Comments
Imagine the next Ross/Brand-style controversy. Even if the initial tweet was just "DG Mark Thompson is to make a statement at 2pm" it would be a worth doing as people would know something was being done and they were getting it straight from the horse's mouth.
Make it relevant, useful, real time. run by a mix of feeds and hoomans. I'm sure they could make it an awesome Twitterer to folllow. 140 characters a time.
For posterity, here's @bbc with just 43 followers (Jan 29 2009)
http://www.flickr.com/photos/blokes_pix/3236701...
Wonder if they can make it massive.
Tom